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HACIENDAS

TRAIL TEAVANA

Teavana wanted to introduce all the new products of the brand and test new flavors of tea with its consumers in a universe combining nature, history and culture around the sport most practiced in Mexico City: running. Thats what we did for them.

More than 350 runners joined the event and were able to choose between a 5K or 10K riding and joining the Tecajete volcano at the foot of the aquaduct of Tembleque, UNESCO World Heritage site until the Haciendas Of Montecillo and its arena for the horses.

A tasting race of new flavors : www.haciendastrail.com

The networks we built in 2 months :

 

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