Teavana wanted to introduce all the new products of the brand and test new flavors of tea with its consumers in a universe combining nature, history and culture around the sport most practiced in Mexico City: running. Thats what we did for them.
More than 350 runners joined the event and were able to choose between a 5K or 10K riding and joining the Tecajete volcano at the foot of the aquaduct of Tembleque, UNESCO World Heritage site until the Haciendas Of Montecillo and its arena for the horses.
A tasting race of new flavors : www.haciendastrail.com
The networks we built in 2 months :